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Bharatbook.com Pharmaceutical Cme: Measuring Program Effectiveness in the Compliance Environment (ph86)

Pharmaceutical CME: Measuring Program Effectiveness in the Compliance Environment

Pharmaceutical CME departments struggle to measure performance for a number of reasons. The lack of hard measures for medical education, along with a fear of appearing non-compliant stops many companies from tracking return on investment (ROI). Many medical education departments use post-CME outcomes measures to judge the effectiveness of their investments in CME events. Unfortunately, attendance figures are the only hard measurement available from outcomes measurements – and high attendance numbers do not always translate into effective programs.

Pharmaceutical CME: Measuring Program Effectiveness in the Compliance Environment explores the current challenges facing continuing medical education, as well as includes trend analysis, successful strategies and best practices. The study’s major focus areas include:

CME Structure, Staffing and Spending – Cutting Edge Information collected case studies and benchmark data to underscore CME investment trends and reorganization strategies to remain compliant with industry regulations.

CME Program Strategies and Goals – Analysts compared industry-leading strategies and outlined goals for CME departments.

Companies Included in Report

Abbott Labs

Allergan

Altana

Amgen

Bayer

Baxter Healthcare

Bristol-Myers Squibb

EMD Pharmaceuticals

Table of Contents :

Charts and Graphics

Figure 1.1: CME Department Organization: Centralized vs. Decentralized

Figure 1.2: CME Departments’ Reporting Relationships

Figure 1.3: CME Staffing in FTEs by Company

Figure 1.4: Average Percentage of Dedicated Staff Time Given to Media Mix

Figure 1.5: CME Staffing Compared to Previous Year

Figure 1.6: CME Staffing Projections for Coming Year

Figure 1.7: Challenges to CME Program Management

Figure 1.8: Yearly CME Budgets at Surveyed Companies

Figure 1.9: Media Mix Spending: Budget Breakdown by Types of CME

Figure 1.10: CME Budgets Compared to Previous Year

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