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Bharatbook.com Pharmaceutical Co-promotion Management (ph78)

Pharmaceutical Co-Promotion Management (PH78) :

This study is developed to research pharmaceutical co-promotions – and what makes them successful. Pharmaceutical Co-Promotion Management examines the inner workings of pharmaceutical co-promotions. From overall budgets and control to in the field strategies and tactics, this report details the inner workings of some of the industry’s top companies’ co-promotions.

Companies Profiled in Report

Abbott Labs

Amgen

Bayer

Bristol-Myers Squibb

Eisai

Table of Contents :

Charts & Graphics :

EXECUTIVE SUMMARY

Figure E.1: Annual Co-Promotion Investment

Figure E.2: Special Co-Promotion Training for Sales Reps

Figure E.3: Deal Identification Sources

Co-Promotion Management Teams

Figure 1.2: Co-Promotion Management Team Makeup

Figure 1.3: Co-Promotion Management Team Headcounts

Figure 1.4: Two-Tiered Co-Promotion Management

Figure 1.5: Co-Promotion 4’s Comprehensive Management Involvement

Co-Promotion Investment

Figure 1.7: Percentage of Co-Promotion Revenue Generated by Surveyed Companies

Figure 1.8: Surveyed Companies’ Contributions to Co-Promotion Budgets

Figure 1.9: Annual Co-Promotion Investment

Figure 1.10: Co-Managing Budgets

Co-Promotion Training Programs

Figure 2.5: Co-Developing Training

Figure 2.6: Co-Promotion Sales Rep Training Hours

Figure 2.7: New Product Training for Co-Promotions

Figure 2.8: Special Co-Promotion Training for Sales Reps

Teams Identifying Co-Promotion Opportunities

Figure 3.2: Deal Identification

Figure 3.3: Headcounts of Teams Identifying Potential Co-Promotion Opportunities

Figure 3.4: Annual Investment for Identifying Co-Promotion Opportunities

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